With grant income drying up and growing concerns over the availability of government funding, many charities are turning to alternative revenue streams. Increasing numbers of charities including Marie Curie, Age UK and the North West Air Ambulance are opting for online lotteries, lotto betting and raffles. North West Air Ambulance’s £3.3m income from its society lottery accounted for 41% of its total 2014/2015 turnover.
Lotto betting is a new way to tap into your existing donor base and strengthen your relationship with supporters. It stands out from other methods of giving as it is incentivised: customers are rewarded for their donations with the chances of winning cash prizes. Lotto betting also attracts new donors; people who might not normally think of donating to a charity. Unlike most traditional UK lotteries, lotto betting has no jackpot cap. This drives a higher rate of both engagement and player spend.
With regular KPI reporting, Lotto Network represents a predictable source of generating income for charities.