In today’s market, lottery is the last great gaming product up for grabs. It is arguably the most popular form of gambling in the world and for a small stake, players can potentially win tens and in some cases hundreds of millions of pounds. Life-changing money.
Join the Lotto Network and offer your customers huge lottery jackpots, setting you aside from your competition and making a real difference to your bottom line! From twice-weekly lotto draws to Instant Lotto & Lucky Dip games, we provide an ever-expanding portfolio of B2B products with mega-million jackpots. Becoming a Lotto Network partner will extend your existing player lifetime, increase player activity, help you reactivate dormant accounts and acquire new players.
Lottery is arguably the stickiest gaming product. It is low cost and is not perceived as “gambling”. Indeed lotto players are likely to play lotto long after the average lifetime of any other gaming product – Players often play the same numbers and once they have settled in to our partner lotto, they keep participating on a weekly basis to ensure that should their numbers come-up, they have the winning ticket.
Lotto is also one of the few gambling games in which the subscription model is widely accepted, and in the same way that bingo progressive jackpot hunters descend on a bingo room when the PJP is hot, we have various products and initiatives to monetise and lock-in revenue generated from large jackpots and rollovers. E.g. Jackpot Hunter.
While lotto is keeping your players loyal, they are more likely to continue to play other games on your platform too. Indeed 41.2% of active lotto players on our largest partner site are still purchasing 12 months later.
Joining Lotto Network gives you a very powerful reactivation tool. When your database of players are no longer responding to your communication endeavours, the offer of lotto is something new to target them with.
Our classic lotto product gives customers a genuine reason to come back to your site.
Consider that in the UK alone, 59% of adults purchased lotto tickets in 2010/2011; many people on your database will respond to lotto promotions, particularly free lotto lines (which are only billed once a player redeems them).
Lotto players actively request the following correspondence through email or SMS.
The odds of a player winning a prize (on one line) in a Lotto Network draw are 1 in 8. An average lotto player plays two lines per week; thus wins an average of at least one prize every month.
This presents a very effective marketing opportunity – once a month you can email lotto players with good news and encourage people back to your platform – where they need to be in order to purchase.
Emails of this type:
When a player purchases a lotto bet, the ticket receipt is available in their history. Many players also expect ticket receipts by email. Our proprietary proxy email solution enables you to send these receipts as part of your own CRM, providing a perfect cross-selling opportunity to other products on your platform. You can also send the receipts via SMS – a perfect opportunity to up-sell your mobile products.
Lotto is arguably the most accessible form of gaming. Over half the population of the UK plays lotto and 4,000,000 of these players bought their tickets online.
Savvy gaming companies have been actively targeting lotto players through PPC marketing for years. Becoming a Lotto Network partner enables you to finally market to this huge potential gambling audience with a relevant product and huge jackpots. This increases both your player conversion rates and overall player acquisition.
Once acquired to your platform, players are exposed to your existing product suite.
Through increasing player activity, loyalty, and acquisition, becoming a Lotto Network partner will increase overall site revenue.
Combined with our suite of unique¬†3D lotto games,¬†syndicates¬†and built-in retention mechanisms, Lotto Network will save you money on your existing retention and contribute to your bottom line.