The biggest draw in gaming

Increase Player Lifetime

Lottery is arguably the stickiest gaming product. It is low cost and is not perceived as “gambling”. Indeed lotto players are likely to play lotto long after the average lifetime of any other gaming product – Players often play the same numbers and once they have settled in to our partner lotto, they keep participating on a weekly basis to ensure that should their numbers come-up, they have the winning ticket.

Lotto is also one of the few gambling games in which the subscription model is widely accepted, and in the same way that bingo progressive jackpot hunters descend on a bingo room when the PJP is hot, we have various products and initiatives to monetise and lock-in revenue generated from large jackpots and rollovers. E.g. Jackpot Hunter.

While lotto is keeping your players loyal, they are more likely to continue to play other games on your platform too. Indeed 41.2% of active lotto players on our largest partner site are still purchasing 12 months later.

Reactivate Players

Joining Lotto Network gives you a very powerful reactivation tool. When your database of players are no longer responding to your communication endeavours, the offer of lotto is something new to target them with.

Our classic lotto product gives customers a genuine reason to come back to your site.

Consider that in the UK alone, 59% of adults purchased lotto tickets in 2010/2011; many people on your database will respond to lotto promotions, particularly free lotto lines (which are only billed once a player redeems them).

Increase Player Activity

Lotto players actively request the following correspondence through email or SMS.

• Prize Emails
• Ticket Receipts

Prize emails:

The odds of a player winning a prize (on one line) in a Lotto Network draw are 1 in 8. An average lotto player plays two lines per week; thus wins an average of at least one prize every month.

This presents a very effective marketing opportunity – once a month you can email lotto players with good news and encourage people back to your platform – where they need to be in order to purchase.

Emails of this type:

• Offer excellent cross-marketing and promotion opportunities.
• Create a positive winning experience and even if the prize is low, the player revisits your site with a feeling of euphoria and expectancy, ready to gamble.
• Are just one example of emails to which lotto players actively opt in.

Ticket Receipts

When a player purchases a lotto bet, the ticket receipt is available in their history. Many players also expect ticket receipts by email. Our proprietary proxy email solution enables you to send these receipts as part of your own CRM, providing a perfect cross-selling opportunity to other products on your platform. You can also send the receipts via SMS – a perfect opportunity to up-sell your mobile products.

Reach More Players

Lotto is arguably the most accessible form of gaming. Over half the population of the UK plays lotto and 4,000,000 of these players bought their tickets online.

Savvy gaming companies have been actively targeting lotto players through PPC marketing for years. Becoming a Lotto Network partner enables you to finally market to this huge potential gambling audience with a relevant product and huge jackpots. This increases both your player conversion rates and overall player acquisition.

Once acquired to your platform, players are exposed to your existing product suite.

Increase Overall Revenue

Through increasing player activity, loyalty, and acquisition, becoming a Lotto Network partner will increase overall site revenue.

Combined with our suite of unique 3D lotto games, syndicates and built-in retention mechanisms, Lotto Network will save you money on your existing retention and contribute to your bottom line.